When Melissa Carbone pitched her horror entertainment company, Ten Thirty One Productions, she shocked the Sharks by asking for $2 million...the biggest request in the show’s history. Most Sharks thought it was too seasonal, too niche, and way too risky. But Mark Cuban saw something different: the potential to scale nationwide, build merchandising opportunities, and turn it into a year-round business. He invested the full $2M for 20% equity. Proof that the boldest visions attract the boldest inv
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Entrepreneurship | Business | Motivation on Instagram: "Melissa Carbone entered Shark Tank with her live horror entertainment company, Ten Thirty One Productions, known for immersive attractions like haunted hayrides and scare events, and boldly asked for $2 million—the largest request the show had seen at that time. After other Sharks balked at the seasonal and niche nature of the business, Mark Cuban saw broader potential in scaling the concept nationally and diversifying into merchandising an
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Entrepreneurship | Business | Startup Culture on Instagram: "In one of Shark Tank’s standout moments, Melissa Carbone walked in with Ten Thirty One Productions, a company built around live horror attractions like haunted hayrides and immersive scare events. She surprised the panel by asking for $2 million, the largest request the show had seen at that point. Some Sharks viewed it as a risky and seasonal niche, but Mark Cuban saw a wider opportunity. He believed the concept could scale across the
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