When Melissa Carbone pitched her horror entertainment company, Ten Thirty One Productions, she shocked the Sharks by asking for $2 million...the biggest request in the show’s history. Most Sharks thought it was too seasonal, too niche, and way too risky. But Mark Cuban saw something different: the potential to scale nationwide, build merchandising opportunities, and turn it into a year-round business. He invested the full $2M for 20% equity. Proof that the boldest visions attract the boldest inv
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When Melissa Carbone pitched her horror entertainment company, Ten Thirty One Productions, she shocked the Sharks by asking for $2 million...the biggest request in the show’s history. Most Sharks thought it was too seasonal, too niche, and way too risky. But Mark Cuban saw something different: the potential to scale nationwide, build merchandising opportunities, and turn it into a year-round business. He invested the full $2M for 20% equity. Proof that the boldest visions attract the boldest inv
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Entrepreneurship | Business | Motivation on Instagram: "Melissa Carbone entered Shark Tank with her live horror entertainment company, Ten Thirty One Productions, known for immersive attractions like haunted hayrides and scare events, and boldly asked for $2 million—the largest request the show had seen at that time. After other Sharks balked at the seasonal and niche nature of the business, Mark Cuban saw broader potential in scaling the concept nationally and diversifying into merchandising an
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Entrepreneurship | Business | Motivation on Instagram: "Melissa Carbone entered Shark Tank with her live horror entertainment company, Ten Thirty One Productions, known for immersive attractions like haunted hayrides and scare events, and boldly asked for $2 million—the largest request the show had seen at that time. After other Sharks balked at the seasonal and niche nature of the business, Mark Cuban saw broader potential in scaling the concept nationally and diversifying into merchandising an
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Entrepreneurship | Business | Startup Culture on Instagram: "In one of Shark Tank’s standout moments, Melissa Carbone walked in with Ten Thirty One Productions, a company built around live horror attractions like haunted hayrides and immersive scare events. She surprised the panel by asking for $2 million, the largest request the show had seen at that point. Some Sharks viewed it as a risky and seasonal niche, but Mark Cuban saw a wider opportunity. He believed the concept could scale across the
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Entrepreneurship | Business | Startup Culture on Instagram: "In one of Shark Tank’s standout moments, Melissa Carbone walked in with Ten Thirty One Productions, a company built around live horror attractions like haunted hayrides and immersive scare events. She surprised the panel by asking for $2 million, the largest request the show had seen at that point. Some Sharks viewed it as a risky and seasonal niche, but Mark Cuban saw a wider opportunity. He believed the concept could scale across the
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Entrepreneursivity on Instagram: "One of the fastest high-value deals in the show’s history. Melissa Carbone, Founder and CEO of Ten Thirty One Productions, runs a live entertainment company behind large-scale immersive horror experiences and pop-up events. Her business turns physical spaces into theatrical, story-driven attractions. She entered the pitch asking for $2M for 10%. The counter came back at $2M for 40%. She immediately responded with $2M for 20% and the deal was accepted on the spot
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