Porter's 5 Forces: Threat of Substitutes
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Porter's 5 Forces: Threat of Substitutes
Michael Porter identified the threat of substitutes as one of the 5 forces affecting the competitiveness (and thus profitability) of an industry. All firms in an industry compete not just with each other, but with substitute products or services from other industries. The more substitutes are available for your product or service, the less ...
9.2K viewsAug 28, 2019
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