Do you know why the color purple was once considered the color of royalty? In ancient times, purple dye came from a tiny Mediterranean sea snail called murex. It took thousands of snails to produce just a small amount of dye, making purple garments extremely rare and costly. Only emperors, kings, and high-ranking nobles could afford them, and in some places, wearing purple without permission was punishable by law. Over time, purple became permanently tied to power, wealth, and prestige. Today, s
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Tunisian produces purple dye from sea snails
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Making authentic Tyrian purple dye starts with extracting a murex snail gland. After a series of painstaking steps, Tunisian dye maker Mohamed Ghassen Nouira turns as much as 45 kilograms of snails into a single gram of pure Tyrian purple extract. When he's done, he can sell it for $2,700. Some retailers sell a gram of the pigment for over $3,000. In comparison, 5 grams of synthetic Tyrian purple costs under $4. So, why is real Tyrian purple so hard to make? And is that why it's so expensive? |
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