At the National Retail Federation conference, Google Cloud outlined how Gemini Enterprise for Customer Experience aims to ...

The company said in a blog post that its Business Agent is a new feature that lets shoppers chat with retailers directly within Google Search. The tool functions as a branded virtual assistant that ...

Google has announced a new open standard for agentic commerce called Universal Commerce Protocol, or UCP. The framework is ...

The protocol is presented as an open standard intended to connect product discovery, pricing, inventory checks, payments and fulfilment into a single interoperable framework. Google said the ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

At launch, UCP will power a new checkout feature in AI Mode in Search and the Gemini app. It will allow users in the US to ...

Google recently announced Universal Commerce Protocol (UCP) – an open standard developed in partnership with Shopify, Etsy, ...

Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...

Google CEO Sundar Pichai announced the launch of the Universal Commerce Protocol (UCP), saying that artificial intelligence ...

Google has launched the Universal Commerce Protocol (UCP), a new AI tool enabling direct product purchases through Google Search.

He explained that AI agents will become an important part of the shopping journey, helping users discover products, compare ...