LONG BEACH, Calif. -- Marsh Supermarkets, Indianapolis, plans to increase in-store sampling activity this year based on positive feedback from sampling during 2004, Roy Fossum, senior vice president, ...

Increased sampling activity has shined a light on a minor but nettlesome issue: the "accountability" of event personnel in the store. Retailers complain that sometimes demonstrators arrive on the ...

A new independent study proves for the first time in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line ...

Brands will for the first time be able to measure the impact of out-of-home sampling campaigns on sales performance, following a partnership between brand agency Sense and retail data company Crisp.

Sainsbury has outsourced its branded sampling activity to a single operator, as well as tripling the number of stores offering own label sampling. It has awarded in-store specialist Sales Activation ...