Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...

JetBlue is ending its loyalty partnership with Japan Airlines in March 2026. Here's what travelers need to know about booking ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

American Airlines has made a change that affects how millions of travelers earn rewards on its cheapest tickets — and now the ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Many grocery store chains offer rewards programs that, especially in this economy, could add up to decent savings on your ...

On Dec. 17, 2025, American Airlines changed its policy on “basic economy” ticket holders earning bonus miles for free flights ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...