Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

It’s CES 2026 week! That means more product launches than anyone knows what to do with. But that’s exactly why you read CNN Underscored — we combed the web (and the Las Vegas showroom floor) to find ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

LEGO and Bugatti expanded the toy set offers with the Technic Chiron Pur Sport and the Speed Champions Bugatti Vision Gran ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Join the excitement as UAE students showcase their robotics skills at the FIRST LEGO League competition, a premier event ...

The FIRST LEGO League returns to the UAE this January, bringing with it a familiar mix of LEGO bricks, coding logic, and ...

Starting with an initial shortlist of around 50 candidates across a diverse range of product categories, we eventually landed ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.