Advertising group WPP has launched an ‘agent hub’ on its AI marketing platform, with AI agents dedicated to areas including ...

Howard (pictured) will play a central role at the agency in consulting on research design and analysis to support the company ...

Data collection company Walr has expanded its Audiences sample provision tool to include proprietary panels to help provide ...

Online data collection specialist QuantifyAI has appointed Jake Pryszlak as vice-president of commercial, based in the UK.

Synthetic data has been one of the biggest new trends of the past two years. Our contributors look ahead to the development ...

Behavioural insights and pack design testing business Behaviorally has appointed three leaders within its customer success ...

Bob Qureshi, co-founder of i-view London and The Research Club, has been awarded an MBE in the 2026 New Year Honours for ...

From building expertise to not relying too much on AI, our contributors give advice to anyone entering the market research ...

Roku will also gain access to Nielsen’s streaming platform ratings, which offer insight on how audiences engage with ...

Babita Earle, international managing director, Zappi In 2026, AI will shift from experimentation to real adoption across ...

Our contributors highlight the twin pressures of AI adoption and wider economic performance as the two key macro trends or ...

Danielle Todd, director, The Forge At the Women in Research Fall event, Rashmi Van de Loenhorst talked about being ‘wildly ...