No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing. A ...

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Most companies don’t suffer from a design problem. They suffer from a duplication problem. Teams across large organizations repeatedly reinvent the same digital elements such as buttons, forms, and ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

Show, don't tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even ...

How many times have you heard it? The COVID-19 pandemic has disrupted lives, businesses, and markets—which is typically followed by a line about life never returning to the way it was before. Those ...

What does it take to build a successful online community? An infographic (below) from Guild presents the elements for planning, launching, and sustaining an online community in the form of a periodic ...

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...