The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...

The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard ...

Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.

Pizza Before the Hut” will reward any city with free pizza if they can get their quarterback to say “pizza” immediately before “hut” during a game.

New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before they settle on a more ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Now in its second year, Cinemark’s “Bring Your Own Bucket” promotion will also expand to two days, Jan. 18 and 19. Customers ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...