With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

The health and fitness app sector is a burgeoning market, which generated $4.4 billion revenue in 2023 according to our Health & Fitness App report. Over 600 million people access these apps, and use ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on traditional social and search platforms are gone. The cost of acquiring users ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

A clear-eyed guide to the platforms, tools, and services driving smarter app growth in 2026 and beyond. Marketing is the foundation of app growth. It’s the engine that drives discovery, engagement, ...

Your roadmap to the tools and services powering today's best mobile apps. Building a successful mobile app has never been more complex. Modern development demands expertise across multiple domains: ...

Your trusted partner in navigating the leading analytics platforms – from user, product, and revenue analytics to MMPs and app store analytics. In today’s fast-paced mobile landscape, no app can ...

Your trusted partner in navigating the leading platforms, tools, and service providers in the engagement and retention space. In today’s hyper-competitive app ecosystem, it’s not enough to simply ...

We’re kicking off this year with an episode from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. Join Adam and Amanda of Branch as they sit down with ...