With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

The health and fitness app sector is a burgeoning market, which generated $4.4 billion revenue in 2023 according to our Health & Fitness App report. Over 600 million people access these apps, and use ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

This market map provides key insights into the Sports app market, breaking it down into several subcategories. Within these are the most popular apps, providing a full overview of the market. The ...

This market map offers insight into the shopping app market, with the key subcategories and the top apps in each one. The shopping app market is one of the largest sectors in the mobile economy, ...

This visual illustrates the core segments of the productivity app market and the top players in each, delivering a concise view of the ecosystem. The productivity app market originated with the PC ...

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on traditional social and search platforms are gone. The cost of acquiring users ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

A clear-eyed guide to the platforms, tools, and services driving smarter app growth in 2026 and beyond. Marketing is the foundation of app growth. It’s the engine that drives discovery, engagement, ...