Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...

Google recently announced Universal Commerce Protocol (UCP) – an open standard developed in partnership with Shopify, Etsy, ...

Google has launched the Universal Commerce Protocol (UCP), a new AI tool enabling direct product purchases through Google Search.

He explained that AI agents will become an important part of the shopping journey, helping users discover products, compare ...

At launch, UCP will power a new checkout feature in AI Mode in Search and the Gemini app. It will allow users in the US to ...