Commerce platforms can turn loyalty into a portable asset class: Here’s how

The logic behind asset-based incentives is simple: give shoppers something they actually own. seQura’s program offers up to ...
Radio & Television Business Report

NBC, ABC Shine In Broadcast, Entertainment Loyalty Ranks

It's a win for both NBC and ABC when it comes to customer rankings based on engagement and loyalty, as determined for the 28th consecutive year by Brand Keys. At the same time, FOX News Channel ...

The Cookieless Future: Why Loyalty Programs Are A Smart Antidote For Marketers

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...
Retail TouchPointsOpinion

From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

The Quiet Power Of Ordinary Places: A Business Case For Belonging

1. Bake in competition, don’t bolt it on. Competition shouldn’t live on a poster on the wall. It should be embedded in the ...