LEGO is officially stepping into the future of interactive play with the launch of its next-generation Smart Play technology.

The Las Vegas skyline went full Jedi as Disney and Lucasfilm joined forces with Lego to transform the Sphere into an ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

TTWO & SGAMY both benefit from a bullish outlook for gaming in 2026, but Sega Sammy offers superior downside protection at ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

The intersection of Artificial Intelligence (AI), robotics and healthcare is gaining prominence, particularly the use of ...

V brings Xbox Cloud Gaming to select Smart TVs, letting users stream blockbuster games instantly—no console, downloads, or extra hardware required. Microsoft (NASDAQ:MSFT) This launch embodies what V ...