Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Gordon Scott has been an active investor and technical ...

Springer Nature is a signatory of the San Francisco Declaration on Research Assessment (DORA). Because small numbers of highly cited articles can have outsized influence on certain citation measures ...

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

The focus is shifting from accountability to learning. by Peter Cappelli and Anna Tavis When Brian Jensen told his audience of HR executives that Colorcon wasn’t bothering with annual reviews anymore, ...

Tap into the wealth of resources you’ll need—getting started is easy Lisa Smith is a writer with a passion for financial journalism, contributing to popular media outlets like Investopedia and ...