O2 has found itself on the wrong end of an adjudication from ad watchdog the Advertising Standards Authority (ASA) after rival operator Vodafone filed a complaint. Vodafone's gripe with the recently ...

O2 has found itself on the wrong end of an adjudication from the Advertising Standards Authority (ASA) after Vodafone filed a complaint. Vodafone's gripe with the recently acquired company relates to ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

O2 has unveiled an unexpected hero in its new brand campaign – a huge talking fish. The absurd ad is quite unusual for the category but delivers a simple message to its consumers about its home ...

This is the first of a series of ads to be launched in the coming months, with the aim of bringing all O2 Priority benefits together. The ad aims to showcase a connection between Oldman and the viewer ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

O2 UK and Apple are planning on launching a multi-million pound joint advertising campaign later this month according to a Reuters report. O2 UK Chief Executive Matthew Key told a journalists on ...

Spanish-owned O2 UK and U.S. consumer electronics group Apple plan to launch a multimillion-dollar joint advertising campaign later this month as they get ready to bring the iPhone to Britain. O2 UK, ...