It was a pretty thorough search: Mattel, maker of Hot Wheels diecast cars and the tracks they race on, scanned the globe in search of its next Legends Tour winner. Celebrating car builders worldwide, ...
When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...
Convenience store chain 7-Eleven is collaborating with El Segundo toymaker Mattel on a Hot Wheels racing car. The promotion will include a takeover this weekend at one of the chain’s Riverside ...
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7 Most Valuable Hot Wheels Cars
Hot Wheels have been a favorite collectible for decades, but certain models have become legendary among collectors for their rarity, unique design, and historical significance. First editions, ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...
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