Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple digital channels more effectively.So ...

Convenience stores have plenty of runway to go head-to-head with restaurants on pizza, breakfast, fried chicken and more ...

Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...

Opinions expressed by Entrepreneur contributors are their own. Different audiences have distinct needs. Running seven ...

North America remains the dominant region, accounting for 39.5% of the global share and recording a market size of USD 4.58 billion in 2024 ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Supply chains have typically been quiet enablers, optimized for cost, consistency, and scale. But in today’s volatile world, supply chains must no longer be designed solely for efficiency; they must ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...