LEGO history is almost as fascinating as the toys themselves - but the globally renowned, multi-billion-dollar company went through decades of setbacks in an attempt to preserve itself. Created by Ole ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Sliwinski says Lego wanted to move past the two dominant narratives around AI and children. One frames AI as an unstoppable force that will render kids obsolete before adulthood. The other calls for ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Over the last 25 years, a lot of Lego Star Wars sets have come and gone. These are the ones we wish would make a return. With Prime Day coming up in July, now’s a good time to think about picking up ...

The year is nearly over, and our wallets have spent much of it being drained by all the cool new toys we added to our collection in 2025. How cool? Well, io9’s resident toy collectors banded together ...

The 3,600-piece Lego Icons Star Trek USS Enterprise is Lego's first-ever Star Trek set, and you get a free gift when you purchase it before Christmas eve. When you purchase through links on our site, ...

For F1 and Lego fans after a treat in time for the New Year, there are great savings to be had with deals from Amazon as part of their huge post-Christmas sales. There are lots of options available ...

While it hasn't always been the case, almost every new LEGO set released these days is tied to a specific theme. Many of the themes still getting new sets are tied to a specific IP now, but there are ...

Which engineering toy is best? Engineering toys give kids the opportunity to learn STEM subjects through hands-on play. They’re an engaging way for kids to discover how things are built and how they ...