The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Sliwinski says Lego wanted to move past the two dominant narratives around AI and children. One frames AI as an unstoppable force that will render kids obsolete before adulthood. The other calls for ...
After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...
Rare look inside the secret LEGO Museum reveals the system behind a toy giant's remarkable longevity
Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...
The first wave of Pokémon sets includes the original Kanto starters, Eevee, and, of course, Pikachu. The first three sets ...
At the company's home in Denmark, decades of those experiences are captured inside a secret museum that only LEGO employees can access. CBS News, however, got a rare look inside that little-known ...
Over the last 25 years, a lot of Lego Star Wars sets have come and gone. These are the ones we wish would make a return. With Prime Day coming up in July, now’s a good time to think about picking up ...
Thanks to a new software update, LEGO collides with Animal Crossing: New Horizons. This has brought furniture, clothing, and ...
With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...
The 3,600-piece Lego Icons Star Trek USS Enterprise is Lego's first-ever Star Trek set, and you get a free gift when you purchase it before Christmas eve. When you purchase through links on our site, ...
While it hasn't always been the case, almost every new LEGO set released these days is tied to a specific theme. Many of the themes still getting new sets are tied to a specific IP now, but there are ...
When executives at toymaker Lego first learned that adults were buying large quantities of their interlocking plastic bricks and getting together to build Lego creations of their own, "they thought it ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback