Not so long ago, owning a “colour TV” was a status symbol in Indian households — a marker of technological progress and ...
CTV Scale has partnered with mFilterIt to boost its Connected TV ad traffic verification. This integration uses AI and ML to ...
CTV has scale, attention, and advertiser belief, but its hybrid TV–digital nature is exposing agency silos, uncoordinated ...
Subjective, a connected TV advertising platform built on artificial intelligence, has partnered with Samba TV ... Read More ...
As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...
The system uses artificial intelligence and machine learning to identify invalid traffic and bot activity before ads are ...
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