Discover how precedent transaction analysis evaluates company value using past acquisition prices. Understand key factors, data sources, and its advantages and challenges.

Learn about value network analysis, the assessment of the members and resources that contribute to an organizational network.

Collective Audience, Inc. provides audience-based performance advertising and media platform for brands, agencies and publishers in the United States. The company offers push business unit, such as ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is becoming one of the industry’s most complex challenges. At the asi ...

Broadway got an updated look at itself today, with the Broadway League‘s annual demographics report showing yet again that the typical theatergoer was more than likely female, white, about 41 years ...

The audiences of 30 major news sources in the United States vary widely by age, according to a recent Pew Research Center survey. The median age of American adults who regularly get news from ...

Watching your favorite cooking shows on television is one thing, but seeing them transpire live right before your eyes is a dream for fans of well-known culinary titans. If seeing a live taping of ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...