By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Adobe's strategy creates workflow integration and enterprise relationships, ensuring it remains a go-to platform for ...

Starting today, features from three of Adobe’s flagship products will be natively integrated into ChatGPT, for free. Here’s how it works. Adobe has just announced that starting today, ChatGPT users ...

Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes ...

Creative Assembly has finally confirmed one of the worst-kept secrets in video games: Total War: Warhammer 40,000. Confirmation comes from The Game Awards 2025, where Stranger Things star and ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The 2026 World Cup will be the biggest cultural moment in modern sport. And it’ll also be ...

Those who order groceries online may end up paying more, even if they pick up the goods themselves in the store. This is shown by an independent test of the grocery delivery and pickup service ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Infillion, the architect of ad tech's first composable media buying platform, announced the launch of the industry’s first agent-native media ...