All eyes will be on LeBron James and his eldest son Bronny tonight. To capitalize on the hype, Nike and LeBron dropped a new ad where LeBron pulls a hazing prank on his rookie son by filling Bronny's ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

Every rookie gets welcomed to the NBA a little differently, but part of the process of becoming a pro is dealing with the many tasks that come with being the newest member of a team. That includes ...

The Los Angeles Lakers are gearing up for their highly anticipated season opener against the Minnesota Timberwolves on Tuesday night. In a historic moment, LeBron James and his son, Bronny James, will ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

Tuesday night is shaping up to be an emotional one for the Los Angeles Lakers and the basketball world, as legendary Lakers forward LeBron James welcomes his son to the team. However, the father-son ...

Being the son of the team's star player apparently doesn't get Bronny James out of being pranked. In fact, it doesn't even get him out of a prank by his own father. At least not in an ad. LeBron James ...

USC’s presence in the NBA surfaced in an unexpected way during a recent Los Angeles Lakers game featuring former Trojan ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...