Looking for a floral perfume that lasts? Elizabeth Arden’s Eternal Aura delivers elegance, longevity and compliments from ...

Elizabeth Arden -- the major cosmetics and fragrance company behind celebrity perfume lines featuring Justin Bieber, Taylor Swift, Nicki Minaj, Britney Spears and others -- has named Preferred ...

The "Gossip Girl" alum is in the face of the perfume.

Elizabeth Arden’s first major fragrance launch in nearly a decade has arrived. The Revlon-owned brand has debuted Eternal Aura, a floral-amber eau de parfum fronted by actress Leighton Meester. The ...

It seems part of celebrity these days is having your own line of perfumes and now, Taylor Swift has her own Elizabeth Arden perfume in development. Taylor Swift’s new scent doesn’t have a name yet, ...

The perfume launch introduces the actress as the new global ambassador and face of the fragrance campaign. This agreement expands Revlon’s fragrance portfolio and sets the stage for Champion’s first ...

The Gossip Girl star is the global face of Elizabeth Arden's Eternal Aura fragrance campaign, the legacy brand's first perfume launch in nearly a decade. The fragrance also features notes of pink ...

Elizabeth Arden is incorporating augmented reality into its direct mail campaigns, product packaging and print advertisements to help promote its new fragrance. The company partnered with Aurasma on ...

With its first major pillar fragrance launch in nearly two decades, called Untold, Elizabeth Arden is hoping to continue its ongoing quest to help its flagship brand regain its former glory. While ...

Someone thinks Britney Spears' perfume reeks of wrongdoing. The resurgent Femme Fatale singer and her conservator-father Jamie Spears have been sued for $10 million by a brand-marketing company that ...

NEW YORK — The superstars of the fragrance industry were honored this week at The Fragrance Foundation Awards event held at Alice Tully Hall, Lincoln Center in New York City. Comedian and Emmy Award ...