William Shatner fans rejoice. After suffering a violent death in January, Priceline's (PCLN) beloved ad pitchman, the Negotiator, was resurrected this week. In a press release the company announced ...

LOS ANGELES (AP) -- William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new ...

William Shatner has agreed to resume his role as a spokesman for Priceline.com, but will not be singing in the next generation of ads for the name-your-own price Internet company. Shatner, the former ...

William Shatner has done everything. He boldly saved Starship Enterprise’s jumpsuited crew from that devastating plague of Tribbles in ’67. He’s fluent in Esperanto, and likely Klingon. And he ...