How fandom became culture’s power center — and a blueprint for Gen Z’s economic influence

Fandoms sit at the intersection of identity, influence, and spending. Three dynamics explain their accelerating economic power.
The Verge

Fandom runs some of the biggest communities on the internet — can CEO Perkins Miller keep them happy?

Users hate the ads, AI is coming, and the social media landscape is getting weird — but Perkins thinks Fandom is poised to survive and thrive. Users hate the ads, AI is coming, and the social media ...
Psychology Today

The Importance of Safe Spaces in Fandom

This week, the "Heated Rivalry" fandom got some unexpected media attention that threatened the community's sense of safety.
Marketing Dive

Fandom and marketers: Here’s what the numbers say

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...
The Verge

Custom AI chatbots are quietly becoming the next big thing in fandom

The world of online fandom has come out against recent strides in disruptive technology: crusading against crypto, for instance, and protesting the widespread scraping of art for use in the training ...