2024 marks the 80th anniversary of Smokey Bear and his famous message, “Only you can prevent wildfires.” To mark the occasion, the Ad Council has released a new PSA. Al Roker shares and exclusive ...

WASHINGTON, Feb. 22, 2024 /PRNewswire/ -- To celebrate eight decades of Smokey Bear, the USDA Forest Service, the National Association of State Foresters (NASF) and the Ad Council are releasing a new ...

Smokey Bear is lionized in “Decades,” his latest PSA, for good reason. The moving spot compels us to take stock of Mr. Bear’s decades of professional forest-fire-fighting work. At 80, Smokey’s moving ...

The one and only Smokey Bear turned 80 on Friday. The U.S. Forest Service hosted celebratory events across the nation. The Ad Council is behind the imaging of Smokey Bear and other PSA campaigns.

APPLETON (WLUK) -- One of America's most iconic advertising icons made a stop in Appleton to celebrate a monumental birthday. Smokey Bear, the longest-running PSA campaign in U.S. history, turned 80 ...

With climate change making wildfire seasons around the globe longer and hotter, a new iteration of the long-running “Smokey Bear” campaign is breaking today, called “Smokey Is Within.” New spots are ...

SHREVEPORT, La. - Nine out of 10 wildfires nationwide are human-caused and fully preventable. Recent research shows that 95% of Americans feel that they can make a difference in preventing fires - ...

Smokey Bear, America’s beloved wildfire prevention icon and the longest-running PSA campaign, visits the Nasdaq MarketSite in Times Square. Smokey Bear, alongside members of the New York State ...