Manufacturing companies today understand that digitalization is required to remain a market leader and sustain future profitability. On the wave of digitalization within the era of Industry 4.0, ...

Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides Google ...

With all the talk about Big Data and Predictive Analytics – both of which involve complex, advanced skills, and tools, driving millions of dollars in marketing - it is hard to believe in the power of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Data has become the new holy grail for enterprises. From young startups ...

Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said, “The price of light is less than the cost of darkness.” As data proliferates across the enterprise, this ...

So much data, so little time. Above all else, this was the driving notion behind KISSmetrics, a San Francisco startup that specializes in customer analytics for companies in the online space. Founded ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Amy is an ACA and the CEO and founder of ...

It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social ...