Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within every challenge lies opportunity, as the saying goes, and that’s certainly true in ...

Getting your sales team on board with your strategy shouldn’t be an afterthought. Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Discover how indirect sales work to benefit companies, and explore strategies including affiliates and resellers to boost ...