Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired during the ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best ...

Michael Jordan wears a Nike shirt and a golf cap on a film set while filming a Nike "Aerospace Jordan" television commercial for Super Bowl XXVII in September, 1992 in Los Angeles, California. Each ...

There were a lot of good ads this year, but these five stood out as the very best of the evening. As always, one of the best parts of the Super Bowl experience was all the creative, funny, and ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some ...

Super Bowl LIX saw the Philadelphia Eagles deny the Kansas City Chiefs their third straight NFL championship. The big game also let viewers see a whole lot of great commercials. This year was one of ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

Before we begin, let's take a moment to spotlight the greatest ad ever created for a Super Bowl ... Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best commercial characters to ...

The Philadelphia Eagles took down the Kansas City Chiefs, 40-22, in Super Bowl LIX. But the Eagles' dominant victory wasn't the only thing that captured the attention of fans on Sunday. There was ...