The alarming claim that we make 200 daily food decisions isn’t exposing hidden habits, it’s exposing a misleading number.

Why do people often make decisions in the same pattern and choose the tried and tested, even when there are apparently better alternatives? A research team led by Stefan Kiebel, Professor of Cognitive ...

Every day, algorithms make consequential decisions about millions of people's lives—who gets approved for a mortgage, who is called back for a job interview, who receives priority care in a hospital ...

Add Yahoo as a preferred source to see more of our stories on Google. Science has narrowed down exactly which life decisions people consider the riskiest -- and the top ones surprisingly don't include ...

Intelligence often brings confidence. Yet history shows brilliant people making baffling decisions. Psychology explains why the mind defends beliefs, ignores evidence, and repeats predictable mistakes ...

When I was 22, I dated a man who cheated on me with a woman I knew. I was hopelessly in love with him. I ached for him so much that when he wanted to get back into my bed after being in hers, I let ...

Discover how regret theory affects choices. It predicts decision-making by evaluating the anticipation of regret, impacting ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. This voice experience is generated by AI. Learn more. This ...

Learn how the framing effect influences decision-making in investments, and discover strategies to identify and mitigate its ...

Why more people are turning to astrology before making major emotional decisions. Explore the psychology, timing, and deeper ...

While some choices are easy to make, like what to eat for dinner, others are more difficult. Think: anything related to moving, relationships or work. Now, science has narrowed down exactly which life ...