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With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

Facebook has released two new mobile app install ad capabilities to help improve install rates for advertisers. App developers can incorporate video creative right into the ad and also take advantage ...

Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent. A company spokesperson said in a ...

A lucrative form of advertising that is helping drive Facebook's mobile ad revenue is now officially available on Twitter. On Monday Twitter said it is releasing mobile-app install ads to the wider ...

Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian ...

Mobile app "Install Addicts" -- consumers who download more than 17 apps monthly -- have emerged as a dominant force in the market, according to research released Wednesday. Getting consumers to ...