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Mobile has become a massive part of the average consumer’s everyday life, and as such, retailers have to adjust their experience to the medium. In particular, marketers and advertisers alike must ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

True North Social, a Los Angeles-based digital marketing agency, has completed an analysis of recent changes in Facebook ad targeting capabilities and their impact on campaign performance across ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...