C-SPAN is testing some improvements to our website and we'd like to ask for your help. Please click here to try out our new video viewing page (you can switch back at any time). 2018-07-14T02:38:24-04 ...

The Certificate in Entrepreneurship and Innovation Program and Purdue Libraries have worked together since the launch of the entrepreneurship program in 2005. Given that certificate courses are ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or ...

Running a business is not for the faint-hearted and often comes with endless challenges before profit margins show any kind of growth. One of the constant headaches is marketing, particularly ...

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Assumption Convent School's Marinella Sousa and Irene Vermaak from Witfield Hardware. Running a business is not for the faint-hearted and often comes with endless challenges before profit margins show ...