For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

The kid toy testers in the Walmart Toy Lab begin each video with this reminder: "This is advertising." Experiential is the hot buzz word in retail, and it usually means experiences that draw shoppers ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...