Within the past couple of years, all saw a wide open lane for women’s sports podcasts, launching shows that have become some of the most popular in a quickly growing space, with the overall podcast ...

During September’s U.S. Open tennis tournament, ESPN cut away from a marquee match between two-time champion Naomi Osaka and the 2023 title-holder Coco Gauff to air an ad for other sports coverage on ...

Illustration: Kelsea Petersen / The Athletic; Scott Eklund / Getty, Found Image Holdings / Getty, Kelley Cox / Getty What makes a great women’s sports city? The easy, oft-cited answer comes down to a ...

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game. his year, women’s sports reached an ...

This article originally published at Bassett: Ways to keep the trajectory of women's sports rising in 2026.

The Women's Professional Baseball League is holding tryouts ahead of its inaugural 2026 season. Committed players include history-makers including Kelsie Whitmore and Mo'Ne Davis. "We’re finally being ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

The fashion in women’s sports has been a total slam dunk lately. Just look at Caitlin Clark’s viral Fendi- and Prada-clad tunnel walks. Or, Breanna Stewart suiting up in androgynous coords to lead the ...

From championship teams on the court and ice, to record-setting crowds at national tournaments, to a pipeline of world-class athletes and coaches, Minneapolis has built something rare. We are a ...

Plans for Marsha's was first announced in June, with owner and Philadelphia native Chivonn Anderson saying it will celebrate queer history and serve as a welcoming space for all guests. Its TV screens ...