If you are constantly chasing new customers just to keep revenue flat, you are not alone. Most early stage founders learn this lesson the hard way. New sales feel productive, but they are expensive, ...

Effective marketing for freelancers hinges on a consistent presence in the right places, not scattered efforts across platforms. Freelancers must offer clarity in their positioning to command higher ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Business cycles come and go. But in tumultuous times, knee-jerk ...

I was exhausted. My B2B fulfillment business had grown rapidly and was doing $1.2 million annually, but finding new clients was a grind. I was trapped in an endless cycle of networking events, cold ...