About 40 years ago Danny Kahneman and Amos Tversky made some wonderful discoveries. They identified a set of heuristics that people use — availability, representativeness, anchoring and adjustment, ...

There is an ongoing debate (of kinds) concerning the pliability of heuristics (those conscious and unconscious behavioural shortcuts we routinely rely on to get through our daily lives, which include ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

Clinicians must make diagnostic treatment decisions using a large body of probabilistic information and process this information under the pressure of time and workload. The pressure of this task is ...

Wray Herbert is thinking about your brain. He concludes that your thinking may be so ancient that you’re making more mistakes than you’d prefer. In “On Second Thought: Outsmarting Your Mind’s ...

Stanley Milgram, an American social psychologist, discovered through his research that people trust those they view as experts in their sphere of influence. He documented and proved the correlation ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...