A Google Analytics goal may be retroactive, but you cannot view such goals. Google Analytics allows you to set goals that monitor when a user makes a purchase or signs up for a newsletter. After the ...

Goals in Google Analytics allow you to set targets for Analytics metrics, giving you an easy way to check whether you're getting what you want from your business site. You can set goals based on URL ...

A conversion funnel is the “graphical report representing a series of pages or steps that a user visits before converting.” Setting one up in Google Analytics just requires a minute of your time.

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...