This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

I accepted long ago that I have what can be generously described as 'a face for radio.' We can't all be supermodels, so I focussed on building other skills. However, that doesn't mean I think a career ...

Shopify has placed itself at the center of a web of “AI agent” deals with AI companies, betting that the tech is the future ...

My group chat was on fire this morning. “Mel C in the JW Anderson campaign?? What? lol.” “She looks amazing!” “I am obsessed.” Indeed, it was a bit of a shock to see British singer-songwriter Melanie ...

A new ad campaign featuring Euphoria and White Lotus star Sydney Sweeney has sparked fierce backlash over racial undertones, leading some to label it as “tone-deaf” and even “Nazi”. Another case of ...

Walk through any major fashion magazine or scroll through high-end brand campaigns, and you’ll notice something striking. Of the 8,763 looks presented across 208 shows and presentations, 0.8 per cent ...

The fashion world has faced some backlash of late. Most notably, clothing brand American Eagle received some heavy criticism for its latest campaign starring actress Sydney Sweeney. “Sydney Sweeney ...

Gap’s latest campaign starring the TikTok-born group Katseye and American Eagle’s denim ads with actress Sydney Sweeney may seem like they’re sending two very different messages—the latter ...