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This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...

Pepsi is officially entering the functional soda space with the nationwide launch of Pepsi Prebiotic Cola. A new line aimed at health-conscious consumers looking for a lighter alternative to ...

From a medical tonic brewed behind a pharmacist's counter, to one of the biggest and most recognisable brands with one of the best logos on the planet, Pepsi has been on quite a journey since its ...