Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Microsoft's new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts. Let's break ...

Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, ...

Email may become the B2B marketing medium of choice, with marketers investing more budget in this channel and sending more emails more frequently than ever before. This is according to new research by ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

Email ranks as the most preferred channel in the B2B purchase journey among all generations, according to the General Differences in B2B Decision-Making, a study by B2B International, a Merkle company ...

B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. For over two years, I’ve managed the Content Corner email newsletter. It’s ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...