Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

When making plans to start a business, it’s easy to become overly excited at the prospect of bringing your product or service to market. Unfortunately, that excitement often leads to oversights when ...

When you think of the word intrapreneurship, what comes to mind? Perhaps it’s staging a hackathon, a rapid and bounded way to crowdsource new ideas. Or it could be the 15 to 20% of time allocated in ...

Opinions expressed by Entrepreneur contributors are their own. I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

Disasters happen. They are often related to natural occurrences such as tornadoes, hurricanes, floods, earthquakes, and wildfires. While these events cannot be prevented, you can take steps to ensure ...

Organizations struggle to identify their next-gen leaders, and for good reasons. When you don’t know what the future will bring, how do you figure out who has — or can acquire — the right strengths to ...