Being a data scientist was supposed to be "the sexiest job of the 21st century". Whether the famous Harvard Business Review aphorism of 2012 holds water is somewhat subjective, depending on how you ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

May 5th marks International Market Research Day. While it may not be up there with major anniversaries in terms of top-of-mind awareness, it is nonetheless a date in the calendar worth noting in an ...

Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...