Overview:  AI data platforms help SMEs make faster, smarter decisions using real-time insights.Automation reduces dependency ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A customer data platform (CDP) is the ultimate wingman for businesses looking to improve ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. If there’s one thing we can all agree on in the age of ...

The Salesforce 2020 State of Marketing research showed that Customer Data Platforms (CDPs) were among the highest priority investments for CMOs in 2021. The research found that customer data sets the ...

Citizens today expect seamless interaction across state websites. When someone renews a driver’s license online, they want the Department of Motor Vehicles to recognize them and pre-populate as much ...

Factory.Sale operates a B2B sourcing platform that connects buyers directly with manufacturers in the global construction and ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

It’s widely acknowledged that innovation drives a company’s growth and product development, and for organizations with research and development labs, these environments are central to that innovation.

This high-level definition of a data platform is meant to help frame conversations about the category and compare vendors and their place in it. The definition itself is a moving target since the ...

Matt is an associate editorial director and award-winning content creation leader. He is a regular contributor to the CDW Tech Magazines and frequently writes about data analytics, software, storage ...