New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing ...
The deal values cereal maker WK Kellogg at $23 a share, a 30% premium to its closing price on Wednesday. WK Kellogg Co., the maker of Corn Flakes, Froot Loops and other iconic cereals, agreed Thursday ...
Gene J. Puskar / AP Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales.
Breakfast cereal is a staple for millions, but the sugary cereals we know today weren’t always so sweet. In this video, I ...
Froot Loops and other sugary cereals are breakfast staples for millions, but how did we end up with so much sugar in our bowls? In this video, we explore the history of breakfast cereals from early ...
WK Kellogg Co., the maker of Corn Flakes, Froot Loops and other iconic cereals, agreed Thursday to be acquired for $3.1 billion by the Italian maker of Ferrero Rocher and Nutella, after struggling to ...