Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your ...

Editor’s Note: This post was originally published on Seattle 2.0, and imported to GeekWire as part of our acquisition of Seattle 2.0 and its archival content. For more background, see this post. By ...

The following guidelines represent Leeds-specific styles and common sticking points. As language itself is always evolving, issues of style are also in constant flux. Our goal is to provide clear, ...

The University Style Guide is designed to help writers and communicators across campus with matters of grammar and style, whether writing for the University’s internal or external audiences. This ...

As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Your brand style guide communicates your company's design standards to your whole group. Having this document to reference for expected standards will make the lives of your designers, writers, and ...

Brands need content. It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need. As Zazzle’s ...